Abstract:

Regarding visual communication in volunteer campaigns, graphic designers could work with Saudi society and encourage them to share their efforts in volunteer work. The understanding of volunteer motivation in Saudi society remains poorly studied. The different types of volunteer services, the reasons that motivate Saudi people to volunteer, and the conditions and forms of volunteering, can be considered key factors for graphic designers when they start volunteer projects. However, visual designers can lose track of what they are trying to present, so graphic designers tend to be confused by the ideas they wish to deliver. To fill this gap, this research has integrated three theoretical frameworks to explore strategies to attract volunteers. The challenges were addressed using a quantitative approach. It underlines the importance of graphic designers in educational volunteer work in different parts of the Kingdom of Saudi Arabia. Creators of graphic designs that connect with people must consider the cultures, social value messages, and behavior patterns of Saudi society.