International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
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  • Call for Papers: VOL: 8, ISSUE: 8, Publication August 31, 2022



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Author(s): Abubakar A. Radda;Samuel N. Akanno;Sa’adatu Abba;Mohammed Sani Isa;Fatima Kabir Umar
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The perception of facial beauty and how it affects personnel selection by recruiters has long been debated by psychologists, anthropologists and even human research management and development specialists. In this research, a field work in the retail sector was carried out to determine whether or not facial beauty has any effects in personnel selection. This research is a combination of an astute literature review and surveys. In the survey, 50 photographs of both hired and unhired people were rated by 50 students of psychology, business law, accounting and finance as well as Post Graduate Diploma in Management students. The other was a field work in the retail sector where employers were interviewed using a semi-structured interview format. The evaluation comprised of a Likert type scale of 5 (with 5=very attractive, 4=attractive, 3= normal, 2=unattractive and 1=very unattractive). Following the evaluation, preferred photographs and employed staff were compared for a trend in the selections. Based on the result of this research, there is a significant, meaningful relationship between the hired personnel and facial beauty. Thus, facial beauty is of importance in personnel selection in the retail sector.
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