Abstract:

The purpose of this study was to obtain empirical data regarding the variables that influence the innovative work behavior of e-commerce employees, while specifically the objectives of this study are 1) To know and analyze the direct influence of empowering leadership on innovative work behavior of e-commerce employees, 2) To know and analyze the direct effect of proactive personality on innovative work behavior of e-commerce employees, 3) Know and analyze the direct influence of growing at work on innovative work behavior of e-commerce employees, 4) Know and analyze the direct influence of empowering leadership on thriving at work of e-commerce employees commerce, 5) Knowing and analyzing the direct effect of proactive personality on thriving at work of e-commerce employees, 6) Knowing and analyzing the indirect effect of thriving at work in mediating empowering leadership towards innovative work behavior in e-commerce, 7) Knowing and analyzing the indirect influence of thriving at work in mediating a proactive personality on the innovative work behavior of e-commerce employees. This research was conducted on four iPrice versions of popular e-commerce in Indonesia, namely Shopee, Lazada, Tokopedia, and Bukalapak with a research sample of 200 permanent employees. Data analysis used the Structural Equation Modeling- Partial Least Square method. The results showed that 1) Empowering leadership has a positive effect on innovative work behavior, 2) Proactive personality has a positive effect on innovative work behavior, 3) Thriving at work has a positive effect on innovative work behavior, 4) Empowering leadership has a positive effect on thriving at work, 5) Proactive personality has a positive effect on thriving at work, 6) Empowering leadership has an effect on innovative work behavior by thriving at work, 7) Proactive personality has an effect on innovative work behavior by thriving at work.