Table of Contents
Author(s): Prof. Dr. Simon Fauser; Prof. Dr. Marco Schmäh*; Ali Celik MA; Dr. Manuel Kern; Alessandro Sibilio; Christina Weidemann
The concept of “social commerce” refers to a synthesis of e-commerce and social media. Despite the rapid growth in users of and revenues from social commerce, so far little in-depth research has been conducted in Germany on this topic. The goal here, therefore, is to conduct schematic research of the literature and an online survey of German consumers to analyze the potential opportunities for companies.