International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
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  • Call for Papers: VOL: 8, ISSUE: 12, Publication December 31, 2022

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VOLUME: 8; ISSUE: 10; OCTOBER: 2022

Table of Contents

Articles

Author(s): Prof. Dr. Marco Schmäh*; Alessandro Sibilio, MSc; Dr. Manuel Kern
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Abstract:
Customer Success Management is the next evolution in complex sales that drives growth. Moreover, Customer Success Management is a modern holistic sales philosophy and part of a professional customer experience management strategy. The following conceptual paper discusses fundamental thoughts based on value-based selling, customer success focus, and a clear view on a perspective beyond selling that will gain importance in the future.
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