Abstract:

In line with digitization and the development of information technology, digital banking solutions are in great demand by customers. Bank Syariah Indonesia continues to innovate consistently to meet customer needs and demands for digital banking solutions. This study was conducted to see how high customer interest in adopting mobile BSI, attributes of mobile banking innovation, religiosity using mobile banking, bank reputation, the attitude toward adoption and intention to adopt mobile banking. This study used a sample of 100 Islamic bank mobile banking customers. Analysis using SPSS shows that the attributes of mobile banking innovation and bank reputation have a significant effect on attitudes and intentions to adopt mobile banking, the results of this study also emphasize the importance of religiosity in mobile banking adoption. This study provides an opportunity for Indonesian Islamic Banks to increase the adoption of mobile banking services while still paying attention to environmental balance. Thus, it is hoped that the marketing strategy can consider these aspects. Especially by prioritizing solutions for customers in conducting transactions during the Covid-19 pandemic.