Abstract:

This study explores why Black college students are not utilizing social media to prepare for career advancement after graduation. The research suggests students are oblivious to how using it irresponsibly can impact careers. The issue is vital because; 1) There is a disparity of Blacks getting access to white-collar jobs despite having a degree, 2) Recruiters use social media to weed out prospects, and 3) There is a gap in college curriculums that fail to teach students to brand themselves professionally. The sample was one hundred Bowie State University students, instrumentation was an open-end survey, and the framework was empirical probability.