International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
Journal Menu
  • Call for Papers: VOL: 7, ISSUE: 5, Publication date May 31, 2021

current

VOLUME; 7, ISSUE; 3, MARCH 2021

Table of Contents

Articles

Author(s): Prof. Dr. Marco Schmäh, Alexander Leon Ritz
Full Text
106    62

Abstract:
This paper intends to give an insight on how to develop a customer loyalty-focused gamification concept, that will trigger intrinsic motivation and hence strengthen customer loyalty, using the mobility industry as an example. The authors conducted explorative expert interviews to create a cross-industry process chart that guides the generic development of a customer loyalty-focused gamification concept.
Creative Commons This Journal is licensed under a Creative Commons Attribution 4.0 International License.