International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
Journal Menu
Call for Papers: VOL: 10, ISSUE: 10, Publication October 31, 2024

current

VOLUME: 6; ISSUE: 8; AUGUST: 2020

Table of Contents

Articles

Author(s): Amara Naafiarsha; Harianto Respati; Achmad Fridiansjah
Full Text
2293    1695

Abstract:
This study examines four variables between e-trust, post-purchase experience, customer satisfaction, and repurchase intention. The objective is to analyze and explain the effect of e-trust and post-purchase experience on repurchase intention by testing customer satisfaction as an intervening variable. The object of research is personal shoppers also known as Jasa Titip through Instagram, namely the @jastipmlg. 100 respondents in this study are followers and customers who make repurchases. The analysis technique uses descriptive analysis and linear regression to confirm the structural equation model that is built. The quantitative approach was chosen to explain the influence of the research variables. The results of this study found that e-trust and post-purchase experience affect repurchase intention through customer satisfaction.
Creative Commons This Journal is licensed under a Creative Commons Attribution 4.0 International License.