Abstract:

In an uncertain environment, the business community is challenged with diverse requirements pressing it to cope with change and ambiguity. The current paper suggests a novel framework based on spirituality and religiosity to support its primary stakeholders-business practitioners, academicians and students alike. The framework lays special emphasis on the outcomes of self-awareness and willpower, often regarded as soft, but crucial skills in enabling business performance. Further development of the model and propositions are suggested as well.