International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
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  • Call for Papers: VOL: 6, ISSUE: 6, Submission Deadline June 30, 2020


VOLUME: 5; ISSUE: 4; APRIL; 2019

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Author(s): Robert Spencer
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Entrepreneurs, especially in the life sciences, often introduce disruptive changes but in ecosystems with no or poor sponsorship. While they often focus on the desirability of their innovations, they really need to approach socializing their work as a change management effort. This paper notes change concepts and models that can be used by life science (and other) entrepreneurs to more efficiently and effectively introduce their innovations to key stakeholders.
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