International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
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  • Call for Papers: VOL: 5, ISSUE: 9, Submission Deadline September 30, 2019

Editorial Board

Editor In Chief

Editor In Chief

Dr. Hieu Nguyen
College of Business Administration
California State University (Long Beach)
USA
Contact Email: [email protected]

Dr. Hieu P. Nguyen is an Associate Professor of Marketing at California State University Long Beach where he teaches MBA and undergraduate courses in marketing concepts, marketing management, and marketing strategy. He has also taught short courses at the National Economics University (Vietnam). His research focuses on individual attachment orientations, brand attachment, maladaptive consumption, anti-consumption, and has been published in Journal of Business Research, Journal of Consumer Behaviour, Journal of Macromarketing, and Journal of Marketing Theory and Practice. Additionally, his research has been cited by the popular press, blogs, and industry including Marketing News, Pacific Standard, Lovemark Campus by Saatchi & Saatchi, and eHarmony.com. Dr. Nguyen studied consumer behavior and social psychology (Doctorate), marketing (MBA) and attended the Teaching Effectiveness Workshop at Harvard Business School. Prior to a career in academia, Dr. Nguyen worked in sales, marketing communications, public relations and client services.


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