Abstract:

This paper synthesizes multi-channel supply chain-related research from leading management journals and enlightens the current researcher, states of the research and projecting of where it is heading. Our review involves a strategic finding of the dual/multi-channel pricing decision and coordination. This article contributes to the literature in two ways: (a) by reviewing the most impactful literature on SCM that is directly related to the Pricing and Channel coordination, (b) by summarizing the theory and findings in SCM and Retailing literature.