Abstract:

This study aims to: 1) test and analyze the influence of dynamic capabilities and entrepreneurial orientation on innovation 2) test and analyze the influence of dynamic capabilities and entrepreneurial orientation on creative economy performance 3) test and analyze the effect of innovation on employee performance, 4) test and analyze the influence of dynamic capabilities and entrepreneurial orientation on creative economy performance through innovation. The research was conducted on the creative economy of food and beverages (culinary) in bekasi city with a research sample of 93 respondents. The sampling technique uses a saturated technique. The data analysis method uses descriptive analysis and path analysis.
The results showed that: 1) there is an influence of dynamic capability and entrepreneurial orientation on innovation, 2) there is an influence of dynamic capability and entrepreneurial orientation on creative economy performance 3) there is an influence of innovation on creative economy performance, 4) innovation can influence dynamic capabilities and entrepreneurial orientation towards creative economy performance innovation can contribute to increasing dynamic capabilities and entrepreneurial orientation towards creative economy performance.