International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
Journal Menu
  • Call for Papers: VOL: 7, ISSUE: 10, Publication date October 31, 2021

current

VOLUME: 7; ISSUE: 9; SEPTEMBER: 2021

Table of Contents

Articles

Author(s): Van Tuan Pham, Ph.D; Nguyen Ha Minh Anh; Kieu Vu Linh Chi; Le Minh Ngoc; Ho Thi Phuong Thao; Nguyen Thanh Lam, MBA
Full Text
97    72

Abstract:
The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.
Creative Commons This Journal is licensed under a Creative Commons Attribution 4.0 International License.