International Journal of Business and Applied Social Science

ISSN: 2469-6501 (Online)

DOI: 10.33642/ijbass
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Call for Papers: VOL: 9, ISSUE: 12, Publication December 31, 2023



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Author(s): Broxton, Britney, Nicki Fraser Ph.D., Wooten, Anthony, Buraye, Ivanna, Kristen Broxton, Sunita Singh-Sengupta PhD.
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When our way of life is threatened, as in this COVID-19 environment, human beings should forget boundaries and competition and allow our innate spiritual values to lead. By allowing our priorities to align with placing people above power and the marketplace, we can adopt universal, spiritual concepts such as the Hindu philosophy, Vasudhaiva Kutumbakam- the world is one family. The adoption and integration of Vasudhaiva Kutumbakam into our values and morals creates a global community. By comparing several global organizations, World Central Kitchen, Grameen Bank, VF Corporation, and TikTok who exhibit each outlook, this paper examines the world as a global marketplace vs. the world as a family. The following comparisons demonstrate how allowing inner transformation and interconnectedness through spirituality and a global, familial mindset can positively change global exigencies’ outcome.
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